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Moe El Moussawi

Born in Lebanon in 1967, Moe El Moussawi is a celebrated bodybuilder, fitness icon, and entrepreneur. His passion for bodybuilding was ignited at a young age, inspired by the legendary physiques of his idols. Through relentless dedication and rigorous training, Moe quickly rose to prominence, earning a place among the most respected athletes in the sport.

With a career spanning over three decades, Moe has achieved a multitude of prestigious titles. He is a two-time Mr. Olympia Masters champion, clinching the title in 2008 and 2010, and a three-time Arnold Classic Masters winner (2009, 2011, and 2013). His remarkable physique has graced the covers of leading fitness magazines, solidifying his status as a global fitness icon.

In addition to his competitive success, Moe holds key leadership roles in the bodybuilding community. He serves as the President of the New Zealand International Federation of Bodybuilding and Fitness (NZIFBB) and is an esteemed IFBB Olympian judge. These roles highlight his deep commitment to nurturing talent and upholding the highest standards in the sport.

Moe remains an active figure in the bodybuilding community, inspiring fitness enthusiasts of all ages. He continues to train, compete, and share his expertise as a sought-after bodybuilding expert. His lectures and workshops on bodybuilding and nutrition attract audiences worldwide, showcasing his commitment to advancing the sport and promoting a healthy lifestyle.

Beyond the gym, Moe is a thriving entrepreneur. He owns and operates the Xtreme Nutrition NZ franchises and has developed his own supplement brands, including Pro Fight and Nutrigenix. Leveraging his extensive knowledge and business acumen, Moe is involved in several other successful ventures.

Moe El Moussawi exemplifies success both on and off the stage, embodying the spirit of perseverance and excellence. His journey continues to inspire, making him a revered figure in the fitness and business worlds alike.

Our Team

Jasmine Brown

Fitness Expert, Naturopath, and Nutritionist

With over 25 years of experience in the fitness industry, Jasmine Brown has dedicated her career to helping individuals transform their lives through health and wellness. Her expertise spans personal training, coaching athletic teams, serving as an international presenter and master trainer, and providing holistic care as a naturopath and nutritionist.

Moe El Moussawi

Xtreme Nutrition NZ director, IFBB judge, NZIFBB president

Born in Lebanon in 1967, Moe El Moussawi is a celebrated bodybuilder, fitness icon, and entrepreneur. His passion for bodybuilding was ignited at a young age, inspired by the legendary physiques of his idols. Through relentless dedication and rigorous training, Moe quickly rose to prominence, earning a place among the most respected athletes in the sport.

Cole Harvey

Cole Harvey is an accomplished AFL coach with extensive experience in developing athletes both on and off the field. Driven by a deep passion for health and fitness, he seamlessly integrates wellness into his coaching philosophy, emphasizing the importance of both physical and mental resilience. Cole is dedicated to more than just refining athletic performance—he is committed to fostering personal growth and empowering individuals to reach their full potential.

In addition to his coaching expertise, Cole is passionate about helping not only athletes but also individuals striving to achieve their dream physique. He advocates for the strategic and responsible use of supplements as part of a healthy, holistic approach to fitness. His guidance ensures that clients can safely and effectively reach their goals while prioritizing overall well-being. Whether coaching in the AFL or mentoring others in their fitness journeys, Cole’s mission is to inspire excellence and instill a lifelong commitment to personal development.